Javeria Zeeshan, a multitalented Pakistani fashion designer, started her career in the field ten years ago by working with internationally known French fashion icon Florence. Then she started to supply clothes designed by herself in the international market and gained enormous popularity. When she excelled in the designing of formal, semi formal, bridal and casual apparels, barely five years after her entry in the world of fashion , she decided to start her own brand under the head of JV Couture. Under the banner of JV Couture, she designs remarkably lovely fancy dresses for women which generate their own demand soon after their arrival in the market. A few days earlier, she has added a good number of formal as well as semi formal dresses in her already launched collections named JV Couture Formal Collection 2015-16 and JV Couture Semi Formal Collection 2015-16.
In both of the collections there have been added a good number of two piece , three piece and four piece items which are beautiful enough to make you feel yourself mesmerized for a moment or so. In the preparation of these items designer has used different types of elegant fabrics including chiffon, lace chiffon, Jamawar, cotton shimmer , cotton net and synthetic silk etc. Further, in both of the collections you are likely to find exclusively stylish front open, flair cut, long straight as well as short shirts and elegant nicely stitched pants. Though, only a few items in these collections are provided with Dupattas while the rest are available without Dupattas, but the designer can arrange suitable Dupattas with such items on the request of the customers. In order to embellish these collections designer has used intricate machine embroidery, hand embroidery, glimmering Kamdani work, elegant lace appliqués, screen prints, broch and decorative buttons etc. Further, in these collections there can be seen a host awesome bright and dim shades of various colors which are combined with elegant cuts, and embroidered as well as other type of embellishment making this collection remarkably alluring and flawless.